Henge is a pioneering tech startup providing homebuyers, owners, investors, and real estate agents with home risk assessment, mitigation strategies, and recommended home insurance and maintenance vendors - creating a data-driven ecosystem to de-risk homes.
Brand Essence
Innovative
Proactive
Savvy
Brand Voice
Real
Practical
Friendly
Key Messages
"Smart (homeowners, homebuyers, investors, real estate agents) don't get owned."
"Act now, thank us later."
"End-to-end solutions for future-proof homes."
Imagery Guidelines
Use a mix of brightly colored illustrations and photos of people from different demographics
Aim for a bright, optimistic mood with pops of the brand colors
Include both urban and natural settings to represent a range of properties
Typography
Headings: Tahoma
Body: Tahoma
Color Palette Primary Colors
Sky Blue (#45B6FE)
Black (#000000)
White (#FFFFFF) for backgrounds
Logo Versions
Full logo with icon/symbol
Wordmark only
Logo Design Characteristics
Custom lowercase sans-serif typeface
Rounded corners for an approachable feel
Slightly extended letterforms for stability
Subtle variations in line weight for visual interest
"g" has an open counter to suggest openness and transparency
Stylized arch symbol in full logo versions
Minimum Size
1 inch wide for print
100 pixels wide for digital
Preferred Usage
Use the full logo with symbol as the primary logo when space allows
Wordmark versions are suitable for situations where the full logo might be too complex
Incorrect Logo Usage
Do not alter the proportions of any logo elements
Do not use colors other than sky blue (#45B6FE) or black
Do not rotate, stretch, or apply effects to the logo
Do not mix outline and solid styles within the same logo application
Do not use on busy backgrounds that compromise legibility
Contact Information For questions about these guidelines or to request logo files, please contact: kash@hengeproperty.com
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